Quadrangle Kinda-Secret Press Pow-Wow Hits the Plaza
Media moguls and financiers gathered at New York’s Plaza Resort Tuesday for the kick-off of Quadrangle’s two-day marketing convention Foursquare.
The yearly event, hosted by the brand new York-based personal fairness agency, is a small, invite-only affair and draws several of the very same people today who attend Allen & Co.’s annual Sun Valley media confab.
This year’s agenda seems tuned to today’s marketing zeitgeist: lots of talk about content and its future.
After grazing a dome of snacks and sitting through a convention welcome, guests were scheduled for a session: “Power of Original Content” featuring Washington Post publisher Katharine Weymouth, Dan Doctoroff of Bloomberg and Hartmut Ostrowski, the CEO of Bertelsmann.
That was scheduled to be followed by “Breadth vs. Depth: Media Companies in an Age of Specialization,” manned by News Corp. chief operating officer Chase Carey, Activision CEO Robert Kotick and NBC cable executive Lauren Zalaznick. Attendees will certainly be circling Ms. Zalaznick, as advertising insiders speculate she might be up for a bigger job once Comcast acquires control of NBC.
Another afternoon highlight: Vernon Jordan and New York Times business columnist Joe Nocera discussing Wall Street with Paul Steiger, editor of news non-profit ProPublica and the former managing editor in the Wall Street Journal.
Quadrangle has been in the news a good deal these days as its co-founder Steven Rattner has been under investigation by federal and New York prosecutors in connection with a pension fund investment given to the private-equity firm. But the overall vibe and focus from the conference hasn’t changed in years, said a number of attendees as they dribbled into the event, which quite a few described as “lowkey.”
Numerous said they were looking forward to a fixture from the occasion: tomorrow’s pitch panel where startups get grilled by old-time advertising execs.
Article Source: http://www.newghdstyler.org/quadrangle-kinda-secret-press-pow-wow-hits-the-plaza/
The yearly event, hosted by the brand new York-based personal fairness agency, is a small, invite-only affair and draws several of the very same people today who attend Allen & Co.’s annual Sun Valley media confab.
This year’s agenda seems tuned to today’s marketing zeitgeist: lots of talk about content and its future.
After grazing a dome of snacks and sitting through a convention welcome, guests were scheduled for a session: “Power of Original Content” featuring Washington Post publisher Katharine Weymouth, Dan Doctoroff of Bloomberg and Hartmut Ostrowski, the CEO of Bertelsmann.
That was scheduled to be followed by “Breadth vs. Depth: Media Companies in an Age of Specialization,” manned by News Corp. chief operating officer Chase Carey, Activision CEO Robert Kotick and NBC cable executive Lauren Zalaznick. Attendees will certainly be circling Ms. Zalaznick, as advertising insiders speculate she might be up for a bigger job once Comcast acquires control of NBC.
Another afternoon highlight: Vernon Jordan and New York Times business columnist Joe Nocera discussing Wall Street with Paul Steiger, editor of news non-profit ProPublica and the former managing editor in the Wall Street Journal.
Quadrangle has been in the news a good deal these days as its co-founder Steven Rattner has been under investigation by federal and New York prosecutors in connection with a pension fund investment given to the private-equity firm. But the overall vibe and focus from the conference hasn’t changed in years, said a number of attendees as they dribbled into the event, which quite a few described as “lowkey.”
Numerous said they were looking forward to a fixture from the occasion: tomorrow’s pitch panel where startups get grilled by old-time advertising execs.
Article Source: http://www.newghdstyler.org/quadrangle-kinda-secret-press-pow-wow-hits-the-plaza/
raydyaysy - 10. Nov, 08:08
